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    Title :

    Measuring Quality and Effectiveness of Destination Brochures



    Conference:

    Annual conference; 27th, Travel and Tourism Research Association ; 1996 ; Las Vegas; NV



    Publication date :

    1996-01-01


    Size :

    8 pages


    Remarks:

    Also known as TTRA '96


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




    A Different Approach to Measuring the Effectiveness of Brochures in Destination Marketing

    Zhou, Z. / Travel and Tourism Research Association | British Library Conference Proceedings | 1996


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