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    Title :

    Segmenting Travel Markets with the International Travel Role (ITR) Scale (Abstract)



    Conference:

    24th Annual conference, Expanding responsibilites: a blueprint for the travel industry ; 1993 ; Whistler; Canada



    Publication date :

    1993-01-01


    Size :

    41 pages


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English