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AMS
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Conference
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Marketing
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Science
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title: Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan
The objective of this research is to review the crosscultural studies of the quality perceptions of American
...Selecting and Training the Sales Force in China
Airline Passenger Service Preference: A Comparison of International and Domestic Users
Service Break-Downs a Study of Critical Incidents in an Airline
Who Will Win the Race for Profits in Space?
Travel Patterns and Service Preferences of Americans Flying to Europe
Celebrating the Pleasure Seekers: A Centenarian Faces the YouTube Generation
The first movie trailer was produced in 1913 for the musical ‘The Pleasure Seekers’ and was shown at the end of
...
Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
Peru is a country with the highest mortality rate from traffic accidents in Latin America, More than 42% of fatal
...An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers
Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective
Characterizing Market Segments for a General Aviation Airport