1–16 von 16 Ergebnissen
|

    Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

    Kaynak, Erdener / Kucukemiroglu, Orsay | Springer Verlag | 2014
    progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction ...
    Schlagwörter: Marketing

    From Eerie to Aww: Embracing the Imperfect Side of Humans Can Improve the Consumer-Robot Interaction: An Abstract

    Kim, Rae Yule / Heitz-Spahn, Sandrine / Belei, Nina et al. | Springer Verlag | 2023
    imperfect side of humans can improve the consumer-robot interaction, thereby dodging potential “uncanny valley” effects. In the field of social ...

    The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan

    Tuttle-Hollingsworth, Leslie | Springer Verlag | 2015

    The objective of this research is to review the cross­cultural studies of the quality perceptions of American

     ...
    Schlagwörter: Marketing

    Selecting and Training the Sales Force in China

    Honeycutt, Earl D. Jr. / Ford, John B. / Maurer, Steven D. et al. | Springer Verlag | 2014
    Abstract This study examines the sales selection and sales training practices of 51 global and ...
    Schlagwörter: Marketing

    Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms: An Abstract

    Gao, Xiaoyi Sylvia / Kolay, Sreya | Springer Verlag | 2022
    contractor” vs “employee” status of their drivers in the State of California and the Biden-Harris administration. Proponents of employee status argue ...
    Schlagwörter: Marketing

    Airline Passenger Service Preference: A Comparison of International and Domestic Users

    Daley, James M. / Martin, James H. / Cook, William E. | Springer Verlag | 2015
    Passenger airlines with domestic and international services face the problem of whether to identify the domestic and ...
    Schlagwörter: Marketing Strategy , Marketing

    Service Break-Downs a Study of Critical Incidents in an Airline

    Edvardsson, Bo | Springer Verlag | 2014
    Abstract The article presents the results of an empirical study of critical incidents in a ...
    Schlagwörter: Marketing

    Who Will Win the Race for Profits in Space?

    Goodrich, Jonathan N. | Springer Verlag | 2015
    exceed $52 billion annually by the year 2000. These revenues are expected from the production and marketing of such products and services as ...
    Schlagwörter: Marketing Effort , Marketing

    Travel Patterns and Service Preferences of Americans Flying to Europe

    Raveed, Sion / de B. Wijnholds, Heiko / Hodges, Bob S. | Springer Verlag | 2015
    airlines’ marketing task. To the general market, price seems less of a concern than the availibility of certain services. These and some other ...
    Schlagwörter: Marketing

    Celebrating the Pleasure Seekers: A Centenarian Faces the YouTube Generation

    Archer-Brown, Chris / Kampani, Julia / Marder, Ben et al. | Springer Verlag | 2016

    The first movie trailer was produced in 1913 for the musical ‘The Pleasure Seekers’ and was shown at the end of

     ...
    Schlagwörter: Marketing

    “Don’t Drink and Drive”: Can Sensory and Experiential Factors Influence Effectiveness of Alcohol Warning Messages?

    Szocs, Courtney / Biswas, Dipayan / Borges, Adilson | Springer Verlag | 2016
    -impaired driver. This amounts to one death every 48 minutes. The annual cost of alcohol-related crashes totals more than $51 billion… In 2010 ...
    Schlagwörter: Marketing

    Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru

    Lau, Milos / Botelho, Delane | Springer Verlag | 2015

    Peru is a country with the highest mortality rate from traffic accidents in Latin America, More than 42% of fatal

     ...
    Schlagwörter: Marketing

    An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers

    Bienstock, Carol C. / Stafford, Marla Royne | Springer Verlag | 2014
    upward, increasing the need to move materials and finished goods through the various modes of transportation. Trucks or motor carriers transport ...
    Schlagwörter: Marketing

    Consumer, Regulatory and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and Mergers

    Anwar, Syed Tariq / Chacko, Jacob M. | Springer Verlag | 2014
    , and competition policy areas in the European Union and the U.S. Based on a literature review of the airline industry, marketing and public ...
    Schlagwörter: Marketing Area , Marketing

    Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective

    Gehrt, Kenneth C. / Rajan, Mahesh N. / O–Brien, Matthew et al. | Springer Verlag | 2014
    , and information. The final structural model shows 1) two of these functions, safety and connections, both positively related to travel ...
    Schlagwörter: Marketing

    Characterizing Market Segments for a General Aviation Airport

    Bahn, Kenneth D. / Rao, Akshay | Springer Verlag | 2014
    and the frequency of flying during a one year period. Multiple discriminant analysis is used to profile market segments based on services ...
    Schlagwörter: Marketing