The objective of this research is to review the crosscultural studies of the quality perceptions of American versus foreign products, over time, to explain the growth of foreign car sales at the expense of domestic car sales in the U.S. Three recent studies (Rogers National Research, Inc., 1979; Miaoulis, et al., 1980; and Powers, 1980)were reviewed in which American consumers compared the characteristics of U.S., Japanese, and r rman made cars. The general findings were that Japanese and German cars were viewed as more reliable and better overall than American made cars; foreign cars were in better condition at delivery from dealers; and new foreign car owners reported fewer mechanical problems.
The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
6 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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