Every day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 48 minutes. The annual cost of alcohol-related crashes totals more than $51 billion… In 2010, 10,228 people were killed in alcohol-impaired driving crashes, accounting for nearly one-third (31%) of all traffic-related deaths in the United States. (CDC.gov report)


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    Titel :

    “Don’t Drink and Drive”: Can Sensory and Experiential Factors Influence Effectiveness of Alcohol Warning Messages?


    Weitere Titelangaben:

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science


    Beteiligte:
    Obal, Michael W. (Herausgeber:in) / Krey, Nina (Herausgeber:in) / Bushardt, Christian (Herausgeber:in) / Szocs, Courtney (Autor:in) / Biswas, Dipayan (Autor:in) / Borges, Adilson (Autor:in)


    Erscheinungsdatum :

    2016-01-01


    Format / Umfang :

    5 pages





    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch





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