Sustainability in aviation ascends as a response to the need for balance between profits and costs and aims of equality and justice defending the interests and preferences of stakeholders. Ideas, innovations, processes, and solutions require the opinion of customers, for a successful implementation. Policies, regulations, and targets established by the European Union suggest an increasing relevance given to environmental sustainability of aviation. Besides frame working formal institutional pressure, the conducted research aims to understand the perception, predisposition, and motivation of consumers, in this case, passengers, for environmental sustainability in aviation, and their perspective on this global agenda issue. The conducted research contemplates primary and secondary research data, with quantitative and qualitative research methods. Secondary data recovered by an analysis of published information, and primary research data, collected through an online survey, with 456 participants, that was developed and conducted for the present research. The results propose a favorable predisposition and motivation of consumers for increased sustainability in the aviation sector, as most participants answers suggest favorable environmental sustainability conditioning when choosing their flights and some openness for increased ticket price for more sustainable flights. However, the results also indicate apprehension associated with the possible decrease in cost efficiency as it might constitute a barrier for consolidated global adoption. The results propose the perspective of customers on the need of combined action of governments, fabricants, and operators, towards efficiency, optimizing costs of sustainable flights, with a starting point influenced and fueled with financial incentives to promote the adoption of more sustainable technologies in aviation, not only in planes but also in infrastructure.
Do Air Transport Passengers Value Sustainability?
Studies in Systems, Decision and Control
Innovative and Intelligent Digital Technologies; Towards an Increased Efficiency ; Kapitel : 37 ; 429-439
01.02.2025
11 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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