The way consumers look at their cars and the companies that make them has changed, in recent years, as radically as the automobile itself. Increasingly, we treat our cars as long-term investments, and our expectations of quality have risen proportionately with the price of the car.For automobile manufacturers, this shift of attitude has presented a challenge, not just to provide a better product and better dealer service, but to convince consumers that they stand behind the product should something go wrong. For some, Better Business Bureau mediation/arbitration has become a key element of their customer satisfaction strategy.


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    Titel :

    Customer Satisfaction: The New Reality


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:

    Kongress:

    West Coast International Meeting and Exposition ; 1983



    Erscheinungsdatum :

    08.08.1983




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch


    Schlagwörter :


    Customer Satisfaction Measurement "Reality" (Summary)

    Subramanian, B. / Travel and Tourism Research Association | British Library Conference Proceedings | 1993



    Customer satisfaction

    Emerald Group Publishing | 1998


    Is Customer Satisfaction Really Reflected in Traditional Customer Satisfaction Measures?

    McNeil, R. / Carpenter, M. / ESOMAR | British Library Conference Proceedings | 1994


    Predicting Customer Octane Satisfaction

    Jones, E. R. / Ingamells, J. C. | SAE Technical Papers | 1981