We identify when gift givers mispredict appreciation of socially responsible gifts. * Givers' mispredictions depend on relational closeness and symbolic meaning. * Givers overestimate how much distant others appreciate socially responsible gifts. * Consequential, real choice, gift-giving studies and process evidence are provided.
When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts
2015
Aufsatz (Zeitschrift)
Englisch
Socially Responsible Connected Mobility
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