New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into it's culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing.
Adept, adapt, adopt: three hurdles for new products
IEEE Aerospace and Electronic Systems Magazine ; 11 , 10 ; 3-5
01.10.1996
333951 byte
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Adept; Adapt; Adopt: Hurdles for Products
Online Contents | 1996
|Adept, Adapt, Adopt Three Hurdles for New Products
British Library Conference Proceedings | 1996
|Adept, adapt, adopt: three hurdles for new products
IEEE | 1996
|Products News: Adept Scientific
Online Contents | 1998
NTRS | 2015
|