Satisfaction surveys are an important measurement tool in fields such as market research or human resources management. Serious studies consist of numerous questions and contain answers from large population samples. Aggregation on both sides, the questions asked as well as the answers received, turns the multidimensional problem into a complex system of interleaved hierarchies. Traditional ways of presenting the results are limited to one-dimensional charts and cross-tables. We developed a visualization method called the Parallel Coordinate Tree that combines multidimensional analysis with a tree structure representation. Distortion-oriented focus+context techniques are used to facilitate interaction with the visualization. In this paper we present a design study of a commercial application that we built, using this method to analyze and communicate results from large-scale customer satisfaction surveys.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Visualization of large-scale customer satisfaction surveys using a parallel coordinate tree


    Beteiligte:
    Brodbeck, D. (Autor:in) / Girardin, L. (Autor:in)


    Erscheinungsdatum :

    01.01.2003


    Format / Umfang :

    413003 byte




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



    Visualization of Large-Scale Customer Satisfaction Surveys Using a Parallel Coordinate Tree

    Brodbeck, D. / Girardin, L. / Institute of Electrical and Electronics Engineers | British Library Conference Proceedings | 2003


    Using surveys to track customer satisfaction

    Crowther, B. / International Union of Public Transport | British Library Conference Proceedings | 2000


    Customer satisfaction surveys as an effective marketing tool

    Nunwick, K. | British Library Conference Proceedings | 1998


    Passenger surveys to monitor customer satisfaction in the Netherlands

    Cheung, F. / Association for European Transport | British Library Conference Proceedings | 2003


    Passenger surveys to monitor customer satisfaction in the Netherlands

    Cheung, F. / Association for European Transport | British Library Conference Proceedings | 2003