Abstract This paper examines how one firm’s decision to unbundle its product affects its competitors’ pricing strategies. Existing literature discusses the effect on prices of the unbundling firm, but previous work often ignores the asymmetric scenario where one firm unbundles while the competing firm does not. We contribute to the literature by modeling and empirically testing the asymmetric case of product unbundling on competitors’ prices using a large dataset of U.S. domestic airfares. The variation in timing and implementation of bag fees among airlines during 2007-2009 provides a unique opportunity to identify the effects of product unbundling. We find competitor bag fees lead to lower ticket prices for a majority of airlines and routes. While the average effect is a 2% drop in ticket price, additional evidence indicates the reduction in ticket price is larger on longer routes and routes characterized as having a greater proportion of business travelers.
Highlights An airline’s introduction of bag fees impacts own and competitor ticket prices. Bag fees yield lower competitor prices when bag checking costs are high. On business routes the impact of bag fees on ticket prices is greater.
The competitive effects of product unbundling: Evidence from U.S. airlines
2023-06-20
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
D43 , L13 , L93 , Airlines , Unbundling , Add-on pricing , Competitive effect , Bag fees
Managementherausforderung Unbundling
IuD Bahn | 2004
|Competitive effects of the airlines-within-airlines strategy – Pricing and route entry patterns
Online Contents | 2014
|Rechtsfragen zum Ownership Unbundling
Online Contents | 2007
|EDITORIAL - The Unbundling Dichotomy
Online Contents | 2012
|