This paper analyzes the situation of railway freight express transportation (FED), and discusses the mechanism of railway FET marketing, and the identification and creation of FET market with many examples of railway transport marketing. At last the strategies and measures of FET marketing operation have been brought forward to enhance and enlarge the quotient of FET market for railway.


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    Titel :

    Strengthening Marketing Operation and Enlarging the Quotient of Freight Express Transportation Market for Railway


    Beteiligte:
    Zhong, Yan (Autor:in) / Zhang, Qi (Autor:in)

    Kongress:

    Second International Conference on Transportation and Traffic Studies (ICTTS ) ; 2000 ; Beijing, China



    Erscheinungsdatum :

    12.07.2000




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




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