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Generation Golf. How to Define a Target Group for Europe's Most Popular Car
What is the Value of Our Car? Positioning Brands and Models Based on the Value Systems of Car Buyers
Gain Mobility by New Forms of Vehicle Utilisation and Mobility Management
Cross-Cultural Segmenting and Brand Extension. The Case of the Mercedes-Benz A-Class Launch
Choice Factors and Destination Loyalty: A Study of Korean Outbound Travelers
Consortium Affiliation and Travel Agency Performance: Birds of a Feather Beat Lone Wolves
Perceptions of Destination Image: A Study of Latin American Intermediary Travel Buyers
Holiday Travelers: An Unexplored Travel Market Segment
The Development of a Travel and Tourism Satellite Account for the U.S. Input-Output Accounts
An Analysis of Michigan's Image as a Tourist Destination