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selling
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Implications of unobservable promotion on distribution channel strategies in a retail platform
Live-streaming selling modes on a retail platform
Supplier versus platform bundling: Optimal strategies under agency selling
Spillover effects of live streaming selling in a dual-channel supply chain
Channel competition and collaboration in the presence of hybrid retailing
Crowdfunding or traditional mode? Strategy choices in product selling
Marketplace or reseller? Platform strategy in the presence of customer returns
Private-brand introduction and investment effect on online platform-based supply chains