In the present era, four wheelers (commercial and private) are the backbone of the economy for developing countries. For any middle‐income family, a passenger car is a need as well as a luxury. Any individual needs to have a stylish car that has an undeniable degree of safety at low cost. In this work, choice has been made for a targeted family group, by using TOPSIS. The analytic hierarchy process (AHP) is a systematic approach based on mathematics and psychology for organizing and evaluating complicated choices. It is a precise method of calculating the weights of choice criteria. It enables both qualitative and quantitative criteria to be used in evaluation. It provides significance weights to the replies based on the decision maker's preference. It assures that subjective perception is consistent and that relative weights are accurate. In the pair‐wise framework the intensity is taken in the range of 1 to 9 as 1 for equivalent, 3 for moderate, 5 for strong, 7 for exceptionally strong, 9 for extremely strong and 2, 4, 6, 8 for middle values. Performance parameters which are going to be evaluated are dependent parameters. The SUV and sedan models of leading automobile companies like Hyundai, Toyota, Honda, Mahindra, Volkswagen, Renault, Nissan, Kia, and Fiat have been analyzed for cost, safety, style, performance, luxury and capacity. The considered car models and companies strictly follow the said criteria of middle income group, i.e., purchase price is between 9‐12 lacs. The choice for car can be either on the bases of priorities adjusted by analytic hierarchy process or with equal weights assigned to features. Finally, the buyer can choose a suitable car as per his/her need. Based on the analysis, this work has concluded that Toyota Yaris and Mahindra Thar are ranked no. 1, with AHP weights and equal weights, respectively.


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    Title :

    Analysis of Domestic Cars in India for Middle‐Income Group Using TOPSIS



    Published in:

    Publication date :

    2022-12-19


    Size :

    10 pages




    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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