The chapter discusses the issues in point of sales, the customer dimension, and the service dimension. The chapter argues that it is imperative for luxury companies to manage their point of sales with a knowledgeable and efficient sales force who are trained to go the extra mile to provide their clientele customer delight.


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    Title :

    Services: The Point of Sale


    Contributors:

    Published in:

    Publication date :

    2015-02-02


    Size :

    20 pages




    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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