The objective of this paper is to examine the assumption of "uniform market penetration" embedded in the existing evaluation studies of Advanced Traveler Information Systems (ATIS), and to show that this assumption might possibly lead to underestimation of the benefits derived from ATIS. The assumption is then relaxed by endogenising market penetration of ATIS as a function of information benefit using a mixed equilibrium traffic assignment model. It is observed from the numerical experiments that the information benefit and the market penetration of ATIS depend strongly on the trip characteristic such as trip length; ignoring such an important factor may give rise to misleading results of ATIS performance.
New Observations on the Benefit Evaluation of Advanced Traveler Information Systems
Journal of Intelligent Transportation Systems ; 5 , 3 ; 251-274
1999-01-01
24 pages
Article (Journal)
Electronic Resource
English
Advanced traveler information systems
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