With the widespread emphasis on sustainability in transportation, dockless bike-sharing (DBS) is gaining popularity. This research proposed an extended norms activation model (NAM) to study the effects of personal norms, perceived green value and perceived pleasure on users’ green intention to use DBS. This model was empirically tested through partial least squares regression, which was performed to analyze the data collected from 308 participants in Chengdu China. Results show that personal norms, green perceived values, and perceived pleasure have a positive impact on green intention. Given that green perceived value and perceived pleasure mediate the positive relationship between personal norms and green intention, these factors have proved that human inner feelings play a vital rule in green intention. The findings help to give a better understanding of consumers’ adoption behavior of DBS, and would be helpful for policymakers to take effective measures to enhance consumers’ adoption behavior of DBS.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    How to promote users’ adoption behavior of dockless bike-sharing? An empirical study based on extended norms activation theory


    Contributors:
    Huang, Danyu (author) / Liu, Yong (author) / Wang, Meng (author) / Yang, Hua (author) / Huang, Qiang (author) / Li, Cheng (author)

    Published in:

    Transportation Letters ; 12 , 9 ; 638-648


    Publication date :

    2020-10-20


    Size :

    11 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown





    Modeling Destination Choice Behavior of the Dockless Bike Sharing Service Users

    Mehadil Orvin, Muntahith / Rahman Fatmi, Mahmudur | Transportation Research Record | 2020


    Promoting considerate parking behavior in dockless bike-sharing: An experimental study

    Su, Duan / Wang, Yacan / Yang, Nan et al. | Elsevier | 2020


    Comparing the Travel Behavior of Older Users Between Station-Based and Dockless Bike Sharing Systems

    Hua, Mingzhuang / Chen, Xuewu / Cheng, Long et al. | Transportation Research Record | 2023


    Dockless bike-sharing systems: what are the implications?

    Chen, Zheyan / van Lierop, Dea / Ettema, Dick | Taylor & Francis Verlag | 2020

    Free access