Abstract Using Internet for the purpose of promoting mass transport has already become a fact. That fact results first of all from the continuous and widespread access to websites, the global reach of the Internet, as well as low unit costs of promotion via Internet. That is why the organizers and operators (services providers) of urban transport develop and modernize their web services – which as a result become better and better – which include not only the information indispensable during the journey (about the line routes and tariffs), but also the widely understood promotion of collective transport services.


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