The core product of all airlines is rather homogenous as in selling a seat on a flight between two airports. Therefore, the only protectable strategic resources of an airline are its brand, the customer basis and its position at a hub airport. The core of its operations is shaped by its network meaning that network management is crucial. This chapter shows the different strategies as well as their typologies including point-to-point or hub-and-and-spoke. The different strategies mainly rely on network effects and are shaped by many variables. These can also be complemented by cooperation such as alliances or codeshares. Furthermore, the application of network effects creates additional value for customers which helps differentiate business models and in turn shapes the different airlines’ concepts.
Airline Strategy – From Network Management to Business Models
Classroom Companion: bus.
2021-10-14
46 pages
Article/Chapter (Book)
Electronic Resource
English
Network , Strategy , Hub , Customers , Brand , Network management , Hubbing , Milk can runs , Point-to-point , Niche , Alliances , Joint-venture , Codeshares , Network effects , Economies of scale , Connectivity , Waves , Airline business models , Full-service , Network carriers , Regional carriers , Leisure airlines , No-frills , Unbundlers , Boutique , Connectors Business and Management , Industries , Operations Management , Supply Chain Management
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|TIBKAT | Volume 35, number 1 (January/February 2019)-
Engineering Index Backfile | 1932
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