Abstract This study investigates the competitiveness of Japanese automobile makers by focusing on how supply chains are constructed. Recently, out of rapidly growing automobile market in ASEAN members, analysis was done on Japanese automobile makers’ supply chain in Thailand, which is also the biggest market. From the analysis, it was discovered that Japanese automobile makers not only localize automobile manufacturers but also train the local suppliers in order to increase the quality and productivity. Furthermore, investigation was done on multi-supplier companies, who despite being KEIRETSU still provided parts for other automobile makers.
Outline of Automobile Production in Thailand
2018-01-01
14 pages
Article/Chapter (Book)
Electronic Resource
English
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