This paper discusses and analyzes global airline alliances and mergers and their impact on consumer, regulatory, and competition policy areas in the European Union and the U.S. Based on a literature review of the airline industry, marketing and public policy, and international law, the paper tries to explain those conditions and circumstances that lead to airline alliances and mergers. It is expected that in the coming years, more alliances and mergers will be sought by airlines in the EU and the U.S. These activities may bring opportunities as well as create problems for marketers, policy makers, and regulators. The significance of this work lies in its timeliness and relevance to the ongoing debate of airline alliances and mergers and their impact on consumer and marketing areas.
Consumer, Regulatory and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and Mergers
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2014-10-11
1 pages
Article/Chapter (Book)
Electronic Resource
English
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