Abstract Cities around the world face major challenges caused by the extensive use of private cars. To counteract these problems, a new paradigm is necessary which promotes alternative mobility services. ‘Smart mobility’ refers to a new mobility behaviour that makes use of innovative technical solutions, such as the IT-supported combination of different alternative mobility services during a trip from an origin to a destination. Unfortunately, relatively few customers use apps that provide recommendations for smart mobility and there is limited knowledge about the desires, priorities and needs of potential customers. To fill this gap, we use conjoint analysis to explore differences in smart mobility app preferences across groups of people with varying mobility behaviour. Our study also considers the effect of age and place of residence on preference structures. Our results show, for example, that only car drivers do not consider the price of the smart mobility app to be particularly important for their selection decision.


    Access

    Access via TIB


    Export, share and cite



    Title :

    Smart mobility – an analysis of potential customers’ preference structures


    Contributors:

    Published in:

    Publication date :

    2020




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



    Classification :

    BKL:    83.72 Verkehrswirtschaft / 85.40 Marketing



    Smart ticketing for customers and operator

    Laconte, Pierre | IuD Bahn | 1996


    Mobility Sharing as a Preference Matching Problem

    Zhang, Hongmou / Zhao, Jinhua | IEEE | 2019


    Mobility patterns and charging behavior of BMW i3 customers

    Kessler, Lisa / Bogenberger, Klaus | IEEE | 2016


    Smart mobility smart charging system

    YIM JUNG BIN | European Patent Office | 2021

    Free access

    Smart mobility smart charging system

    YIM JUNG BIN | European Patent Office | 2021

    Free access