Abstract Despite the increasing popularity of including attitudinal and perceptual indicators within discrete choice models, debate endures as to whether there exists a causative relationship between attitudes and behaviour, resulting in what has been termed the attitude behaviour gap. In attempt to understand its origins, attitudes have been categorised as global or localised according to whether or not they are related to a specific time, context and action. Under this framework, global attitudes (GA) typically result in poor predictions of specific overt behaviours, whilst attitudes toward behaviour, or localised attitudes (LA), tend to be better predictors of actual outcomes. Also, attitude strength, measured as the accessibility in memory, plays a determinant role in reducing the gap between attitudes and behaviour, with “memory-based” attitudes having a better prediction of overt behaviours than short-term attitudes constructed “on the spot”. The specific focus of the current paper is to examine the temporal stability and the nature of attitudes, being it critical to transportation planning and research considering the controversial link between attitudes and behaviour. An in depth analysis of the different types of attitudes towards satisfaction for train trips reveals that GAs and LAs provide moderately different outcomes. Also, a memory effect has been found, suggesting the connection between attitudes created on the spot and those stored in memory. Further, both GAs and LAs impact significantly on individual preferences. Finally, the omission of LAs, which are rarely employed within transport literature, may potentially lead to inconsistent estimates, as their contribution in explaining the choice will be absorbed by the error term.


    Access

    Access via TIB

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Global versus localised attitudinal responses in discrete choice


    Contributors:

    Published in:

    Publication date :

    2019




    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.80 Verkehrswesen, Transportwesen: Allgemeines / 74.75 Verkehrsplanung, Verkehrspolitik
    Local classification TIB:    535/7000



    Global versus localised attitudinal responses in discrete choice

    Borriello, Antonio / Rose, John M. | Online Contents | 2019


    An attitudinal modal choice model

    Recker, Wilfred W. / Golob, Thomas F. | Elsevier | 1976




    The Role of Lifestyle and Attitudinal Characteristics in Residential Neighborhood Choice

    Bagley, M. N. / Mokhtarian, P. L. | British Library Conference Proceedings | 1999