The reemergence of ridesharing as a desirable means of travel is partly attributed to the role mobile phone and social networking technologies could play in enabling the “real-time” (or “dynamic”) matching of passengers and drivers producing shared rides. In the past few years, several workshops and conference sessions have been dedicated to real-time ridesharing with a focus on the technological, behavioral, economic, social, and institutional aspects of this form of travel. The objective of this proposed study is to investigate the viability and potential for real-time ridesharing to and from the Ohio State University (OSU) campus under a variety of incentive and travel behavior scenarios. To understand the potential for a ridesharing program, the proximities of individuals with OSU affiliation to others in their neighborhood with OSU affiliation were analyzed. To gauge the levels of the various variables that would realistically render ridesharing feasible and desirable among the OSU community, a web-based travel survey focused on ridesharing was designed and administered.
Investigating the Potential of Employer 'Real-Time' Ridesharing
2015
12 pages
Report
No indication
English
Common Carrier & Satellite , Communication & Information Theory , Transportation Safety , Road Transportation , Transportation & Traffic Planning , Transportation , Ridesharing , Technological , Incentive award programs , Cell phones , Mobile phones , Real time travel , Behavioral accuracies , Social networking analysis , Travel behavior
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