Documentation is submitted in support of various claims concerning the term economy car, the design of and protection provided by side guard beams in Vega; design and performance of double panel roof in Vega; uniqueness of Vega's sealed side-terminal energizer type battery; horsepower of Vega's engine; comparisons, among competitive cars of Vega's power ventilation system, roominess, rocker panels, front-disk brakes, engine size, and standings according to car and driver survey; popularity and resale value of Chevrolet Impala; the term mid-size car; resale value of Chevrolet Chevelle; leg room in backseat of Chevelle; handling characteristics of Monte Carlo; standard equipment on Oldsmobile Omega; corrosion prevention used on Oldsmobile Delta 88; handling characteristics of Pontiac Grand Am; resale value of Cadillac; modulated choke used in Buick Century; high rating of Opel Rally 1900; low retail cost and standard equipment on Opel 1900 Sport Coupe; economy car status of Opel Manta. Portions of this document are not fully legible.


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    Title :

    FTC Advertising Substantiation Program. Automobile Manufacturers and Distributors. Documentation of General Motors Corporation


    Publication date :

    1973


    Size :

    489 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English