As traffic safety needs and problems differ across populations, so are the strategies required to address them. Efforts to improve traffic safety in the Black community have been handicapped, however, by a lack of information on communication strategies that would be helpful in determining and shaping effective interventions. The purpose of this study was to identify traffic safety needs of Black communities within the United States and to determine the effective means of directing traffic safety messages to these populations. Based on the research, specific guidelines for conducting interventions targeted to the Black community were produced. Information was collected from officials and representatives from local agencies and organizations through on-on-one discussions and with focus groups with members of the general public in six targeted location across the United States. The six study sites were Berkeley County, SC; Cook County, IL; Jackson County, MO; Middlesex County, NJ; Oktibbeha County, MS and Prince George's County, MD. Representatives from agencies and organizations identified the improper or nonuse of child safety seats as a major problem. Focus group participants ranked drinking and driving as the top or one of the top three problems. Aggressive/reckless driving and speeding were also given high priority by focus groups participants.


    Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Highway Safety in Black/African-American Communities: Issues and Strategies


    Contributors:
    S. Cordy (author) / K. Raines (author) / J. Singletary (author) / R. Tillery-Larkin (author)

    Publication date :

    2002


    Size :

    118 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English






    Vehicle/highway automation:Poliy issues and strategies in California

    Vostrez,J. / Department.of Transportation,California,US | Automotive engineering | 1989


    Highway Safety Issues of Older Drivers in Kansas

    S. Dissanayake / L. Perera | NTIS | 2009