This volume includes detailed descriptions of several studies based substantially on subjective data, reflecting travelers' beliefs, attitudes, and intentions. Research topics were: (1) the importance of various travel attributes as influences on choices among car, bus, and BART commuting, and (2) attitudes reflecting basic preferences for auto and transit travel. Chapter 1 presents definitions of beliefs, attitudes, and intentions for use throughout the text and it discusses the relationships of the concepts to each other, to objective measures of physical phenomena, to the concept of utility, and to behavior. Chapter 2 describes a study of ten different travel attributes and their relative importance as influences on choices among car, bus, and BART for traveling to work in the San Francisco Bay Area. Attributes include cost, total travel time, dependability, relaxation, safety from accidents, use of time while traveling, flexibility, seat availability, safety from crime, and waiting time. Chapter 3 describes two studies of attitudes related to the basic characteristics of auto and transit travel--characteristics that do not vary substantially for different trips. References, tables, and figures are included.


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    Title :

    The Urban Travel Demand Forecasting Project. Phase I Final Report Series, Volume VI. Attitudes, Beliefs, and Transportation Behavior


    Contributors:

    Publication date :

    1977


    Size :

    100 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English