The National Highway Traffic Safety Administration (NHTSA) sponsored a focus group study to (1) assess public perception of its Auto Safety Hotline and (2) test possible approaches for increasing public awareness. Heightened awareness will encourage the public to report possible auto safety defects, increasing NHTSA's ability to monitor, report and resolve such problems. The focus groups were conducted with participants from the Washington, D.C. metropolitan area and from Denver, Colorado. Eight focus groups were held, four with the general public and four with people who had called the Hotline. Preliminary tests of messages about the Hotline indicate that the public would be most likely to respond to a message that demonstrates how the Hotline helps and protects drivers and passengers. No member of the general public knew about the Hotline, while callers had heard of it when trying to resolve automobile problems. Thus, NHTSA must undertake a long-term publicity campaign that introduces the Hotline to the general public and maintains public awareness of it.


    Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Fostering the Use of the Auto Safety Hotline for Defects Reports: A Focus Group Study


    Contributors:

    Publication date :

    1990


    Size :

    156 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English





    Auto-focus system

    European Patent Office | 2017

    Free access

    New Cellular Highway Hotline

    Online Contents | 1998


    Casting market focus: auto

    Tema Archive | 2003


    Per PC-Klick und Hotline

    Deutsche Bahn AG Potsdamer Platz 2 10785 Berlin | IuD Bahn | 2008