Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.


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    Title :

    Organizational cultures of remembrance : exploring the relationships between memory, identity, and image in an automobile company


    Contributors:
    Mai, Daniel (author)


    Publication date :

    2015


    Size :

    1 Online-Ressource (IX, 386 Seiten)


    Remarks:

    Description based upon print version of record




    Type of media :

    Theses


    Type of material :

    Electronic Resource


    Language :

    English



    Classification :

    BKL:    85.02 Philosophie und Theorie der Betriebswirtschaft / 55.21 Kraftfahrzeuge
    DDC:    338.76292220943362
    RVK:    MS 4850