Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.
Organizational cultures of remembrance : exploring the relationships between memory, identity, and image in an automobile company
2015
1 Online-Ressource (IX, 386 Seiten)
Description based upon print version of record
Theses
Electronic Resource
English
BKL: | 85.02 Philosophie und Theorie der Betriebswirtschaft / 55.21 Kraftfahrzeuge | |
DDC: | 338.76292220943362 | |
RVK: | MS 4850 |
Online Contents | 2000
NTRS | 2018
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