This book takes a look at Jürgen Schrempp, the man who led Daimler-Benz through a painful, though successful turnaround, and who will become co-chairman of Daimler-Chrysler with Robert Eaton. It looks at the strategies and management style of a business mogul poised to be one of the central players in the global economy of the 21st century.


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    Title :

    Jürgen Schrempp and the making of an auto dynasty


    Additional title:

    Jürgen E. Schrempp <engl.>


    Contributors:

    Publication date :

    2000


    Size :

    XXVIII, 210 S


    Remarks:

    24 cm
    Aus dem Dt. übers. - Includes index



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :

    DDC:    338.7/6292/092 / B
    BKL:    85.06 Unternehmensführung / 55.21 Kraftfahrzeuge / 15.09 Wirtschaftsgeschichte