Spotlights South Korean car and vehicle manufacturer Daewoo (meaning ‘the whole universe’), the 30th largest industrial corporation in the world. Recounts that Daewoo announced, in May 1994, that it was to make a UK launch in early 1995, recruiting 75–100 dealers, but was warned of possible entrance difficulties in a mature but sophisticated market in recession. Shows how Daewoo overcame hurdles by breaking the mould and, six months after launch, Daewoo declared it the UK car market's most successful launch, with nearly 1% of the market. Includes a question and answer page with Dave Gerrans, customer operations director of Daewoo Cars Ltd.


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    Title :

    That'll be the Daewoo


    Contributors:

    Published in:

    The Antidote ; 2 , 1 ; 35-36


    Publication date :

    1997-02-01


    Size :

    2 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English