Abstract A method of controlled experimentation is developed for operationally defining and measuring qualitative variables and validating these measures. Hypothetical vacation trip scenarios were generated by varying the distance to be traveled, air fare, driving cost, number of travelers, and season. For each scenario, respondents rated the comparative economy, safety, and desirability of flying and driving. Responses were analyzed to determine how each qualitative variable varies as a function of the manipulated attributes, to determine the interrelationships between the qualitative variables, and to examine the relationship between the qualitative variables and overt behavior.


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    Title :

    Functional measurement of qualitative variables in mode choice: Ratings of economy, safety and desirability of flying versus driving


    Contributors:

    Published in:

    Publication date :

    1980-02-29


    Size :

    8 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




    Flying versus transportation

    Courtney, F.T. | Engineering Index Backfile | 1931



    Flying safety

    USA, Air Force | TIBKAT | 1.1945 - 16.1960,6; 37.1981 - 65.2009,1/2; damit Ersch. eingest.


    Effect of Demographic Variables on Driving Safety

    Li, J. / Zhang, K. / Sun, X. et al. | British Library Conference Proceedings | 2009