Abstract Limits in attention restrict drivers from performing many desired non-driving activities while manoeuvring their vehicles. This constraint facilitates the use of transport services with autonomous vehicles (AVs). In this study, we interviewed 763 car drivers about their driving behaviour, their driving-based multitasking habit, and their driving-based smart device addiction. We constructed an integrated choice model with latent variable (ICLV) and identified the latent effects of two variables on both the preference for AV-based services and the value of travel time (VTT) at an individual level. Our results suggest that the multitasking habit discourages a driver from switching to AV-based services, while the driving-based device addiction encourages drivers to do so. This is expected, since drivers having a stronger driving-based multitasking habit are likely to be more capable of carrying out non-driving activities while manoeuvring their vehicle. As a result, skilful drivers may be reluctant to adopt an AV service. In contrast, those who demonstrate a higher level of driving-based addiction to their smart device are more likely to embrace AV services, since the addiction implies a desire to focus their attention on it instead of on driving. We found a stronger multitasking habit to reduce VTT in both AV and public transport services. In contrast, addiction to smart device increases generic cost, increasing VTT. We further investigated factors affecting how these two latent variables form and we identify young, male drivers (under 40 years old) that drive very frequently ( > 3 times a day) should be the ideal advertising targets should AV-based services are rolled out.

    Highlights Identified latent effects of driving-based multitasking habit and device addiction on drivers' AV service adoption. Demonstrated factors affecting the formation processes of driving-based multitasking habit and device addiction. Summarised practical implications of promoting AV services by revealing the targeted markets and the caveated facts.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Drivers’ attention economy and adoption to autonomous vehicle


    Contributors:

    Published in:

    Transport Policy ; 138 ; 108-118


    Publication date :

    2023-05-15


    Size :

    11 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




    Challenges of Older Drivers' Adoption of Advanced Driver Assistance Systems and Autonomous Vehicles

    Souders, Dustin / Charness, Neil | British Library Conference Proceedings | 2016



    Factors affecting the adoption of vehicle sharing systems by young drivers

    Efthymiou, Dimitrios / Antoniou, Constantinos / Waddell, Paul | Elsevier | 2013


    Drivers for and barriers to electric freight vehicle adoption in Stockholm

    Melander, Lisa / Nyquist-Magnusson, Camilla / Wallström, Henrik | Elsevier | 2022


    "Watch Out!" Semi-Autonomous Vehicles Using Assertive Voices to Grab Distracted Drivers’ Attention

    Wong, PNY / Brumby, DP / Vardhan Ramesh Babu, H et al. | BASE | 2019

    Free access