Highlights The push factors drive individual’s mode-shift away from private cars. The pull factors attract individual’s mode-shift to green transportation. The mooring factor negatively affects individual’s shifting willingness. The shifting willingness positively affects the actual shifting behavior. Information provision narrows the gap between shifting willingness and behavior.

    Abstract Motivating individuals to choose green transportation is becoming increasingly important. Based on push-pull-mooring framework, this study aims to explore how push, pull and mooring factors foster individual’s willingness to shift to green transportation. This study also analyzes the role of information provision in narrowing the gap between shifting willingness and behavior. The findings revealed that push factors, including perceived environmental threats and perceived inconvenience, drive individual’s mode-shift away from private cars, whereas the pull factors, including green transport policies and campaigns, and green transport system attract individual’s mode-shift to green transportation. Moreover, the mooring factor, namely inertia, not only negatively affects individual’s shifting willingness but also negatively moderates the effects of push and pull factors on individual’s shifting willingness. In addition, shifting willingness positively affects the shifting behavior and the information provision positively moderates the relationship among them. Such findings are vital to achieve the realization of China’s low-carbon goals.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    From willingness to action: Do push-pull-mooring factors matter for shifting to green transportation?


    Contributors:
    Wang, Shanyong (author) / Wang, Jing (author) / Yang, Feng (author)


    Publication date :

    2020-01-01




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




    SHIFTING TOOL FOR MOORING ROPE AND MOORING WINCH

    KUWANO KOSUKE | European Patent Office | 2019

    Free access

    SHIFTING TOOL FOR MOORING ROPE AND MOORING WINCH

    KUWANO KOSUKE | European Patent Office | 2020

    Free access

    SHIFTING TOOL FOR MOORING ROPE AND MOORING WINCH

    European Patent Office | 2019

    Free access

    Bidirectional push-pull mechanism, bidirectional push-pull table board and bidirectional push-pull storage device

    CUI KEMAN / YE JIANHUI / LI CHONG | European Patent Office | 2023

    Free access

    Pull rod type mooring seat switching device

    LI FEIRAN / ZHANG WEI / LIU JUNFEI et al. | European Patent Office | 2023

    Free access