Highlights Study the real-world blockchain technology supported social media (BSM) platforms. Conduct a systematic review on social media analytics (SMA) for supply chain operations management (SCOM). Identify the applications and limitations of SMA for SCOM. Explore whether and how the BSM would enhance SMA for SCOM. Uncover how blockchain technology helps improve the use of SMA for SCOM.

    Abstract Social media analytics is very critical in modern supply chain operations management (SCOM). However, in terms of methods, conducting social media analytics (SMA) for SCOM faces many challenges. Problems such as data accuracy (e.g., fake data), user privacy, data security, etc. are all present. Recently, with the emergence of blockchain technology (BCT), many new social media apps and platforms are developed. Motivated by the fact that (i) SMA is important for SCOM, (ii) the traditional social media (TSM) has insufficiency, and (iii) the “blockchain technology supported social media” (BSM) platforms have emerged, we explore whether and how the BSM would enhance social media analytics for SCOM. To be specific, by reviewing papers published in leading SCOM journals, we identify the applications and limitations of SMA for SCOM. Then, we conduct real case studies to examine the shortcomings of the TSM platforms and reveal features of their BSM counterparts. We investigate how the blockchain technology would potentially improve the use of SMA for SCOM. Finally, a future research agenda is proposed.


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    Title :

    When blockchain meets social-media: Will the result benefit social media analytics for supply chain operations management?


    Contributors:
    Choi, Tsan-Ming (author) / Guo, Shu (author) / Luo, Suyuan (author)


    Publication date :

    2020-01-27




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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