Highlights We characterized heterogeneity in online shopping and travel at a household level. Four classes of households were identified based on US nationwide survey data. Effects of online shopping on travel behavior may depend on the class. Our results suggest the importance of considering activity scheduling. The effect of urban form on online shopping may be a blend of two extant hypotheses.

    Abstract Although online shopping has been shown to interact with travel behavior in several ways, most studies to date focused on individual-level behavior in non-representative, geographically limited samples, making it difficult to derive clear profiles of shoppers. Using the 2017 US National Household Travel Survey, which included information on online shopping frequency, we estimated a latent class model to identify different shopper types (classes) that exhibited distinct travel and online shopping behavior. We found four classes: time-pressured shoppers, dual-channel shoppers, traditional shoppers, and infrequent shoppers and travelers, that differed in terms of sociodemographic characteristics and stages of life. Our results suggest that this heterogeneity may extend to the effects of online shopping on shopping travel, for instance, with substitution effects being dominant for one class whereas complementarity effects may be dominant for another. These findings can inform the design of tailored policies to mitigate the sustainability impacts of online shopping while also addressing the various classes’ needs. Further research is needed to untangle the complex relationships between online shopping and travel behavior, especially considering this heterogeneity and the modification effect.


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    Title :

    What is your shopping travel style? Heterogeneity in US households’ online shopping and travel


    Contributors:


    Publication date :

    2021-08-24


    Size :

    16 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English






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