Highlights ► Means-end chain analysis employed to explore the motives of carsharing users. ► Visualization of hierarchical motivational patterns in customer value maps. ► Identification of value-seeking, convenience, lifestyle, and environmental motives.

    Abstract Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Exploring carsharing usage motives: A hierarchical means-end chain analysis


    Contributors:


    Publication date :

    2012-10-09


    Size :

    9 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English





    Exploring Service Usage and Activity Space Evolution in a Free-Floating Carsharing Service

    Wielinski, Grzegorz / Trépanier, Martin / Morency, Catherine | Transportation Research Record | 2019


    Carsharing system and carsharing method

    SAKURADA SHIN / ANDO KOICHI / MATSUURA MUTSUMI et al. | European Patent Office | 2022

    Free access

    CARSHARING SYSTEM AND CARSHARING METHOD

    SAKURADA SHIN / ANDO KOICHI / MATSUURA MUTSUMI et al. | European Patent Office | 2022

    Free access

    CARSHARING SYSTEM AND CARSHARING METHOD

    SAKURADA SHIN / ANDO KOICHI / MATSUURA MUTSUMI et al. | European Patent Office | 2020

    Free access