Highlights The readiness of car drivers to use HSR for intercity travel in Libya was assessed. The TPB was extended with three new constructs, i.e. novelty seeking (NS), trust (TR), and external influence (EI). We found the ATT, SN and PBC constructs have a direct and positive influence on behaviour intention. The behaviour intention of Libyan car drivers is also influenced by the NS, TR and EI constructs. We derive the theoretical and marketing implications on the transportation field. Policy implications and targeted approaches were provided to enhance car drivers’ intention to use HSR.
Abstract This study aims to investigate the readiness of car drivers to use High-Speed Rail (HSR) for intercity travel in Libya. This study proposes including three new constructs, i.e. novelty seeking, trust and external influence, in the theory planned behaviour (TPB). A total of 338 respondents from five major cities in Libya (Benghazi, Tripoli, Misrath, Tobruk and Surt) participated in this study. The findings show that the attitude, subjective norms and perceived behaviour control constructs directly and positively influence the behaviour intention of Libyan car users to take the new HSR for intercity travel. Furthermore, the novelty seeking construct seems to have an indirect and positive relationship with behaviour intention via attitude. Trust and external influence were found to have a positive influence on the attitude, subjective norms and perceived behaviour control constructs to take HSR. However, in addition to these antecedents, external influence is also reported to have a direct and positive influence on trust and novelty seeking. Finally, this study derives the theoretical and marketing implications on the transportation field. This study provides useful information which the operator of HSR in Libya could benefit from when formulating strategies to persuade car drivers to choose HSR as an alternative mode of transport for intercity travel.
Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external influence
Transportation Research Part A: Policy and Practice ; 130 ; 373-384
2019-09-29
12 pages
Article (Journal)
Electronic Resource
English
Intercity travel characteristics
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