This article investigates the use of social media by airports using content analysis of 1,559 airport websites. One-fifth of airports use at least one type of social media. There is a greater use of social media by airports in North America and Europe, by larger airports, and by airports that are owned and operated by private interests. Demand for social media is greater at airports in North America and Europe, and at larger airports. Findings from 183 airport Twitter accounts demonstrate a positive correlation between the extent to which airports are active users of social media and the number of followers that they have.


    Access

    Download


    Export, share and cite



    Title :

    Use of social media by airports


    Contributors:


    Publication date :

    2012




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Social Media and Primary Commercial Service Airports

    Stambaugh, Clayton Lee | Transportation Research Record | 2013


    Social Media and Primary Commercial Service Airports

    Lee Stambaugh, Clayton | Online Contents | 2013



    Airports -- Design of municipal airports

    Lippman, H.E. | Engineering Index Backfile | 1931


    Airports

    Thießen, Friedrich | Springer Verlag | 2022