Customer relationship management systems are an important technology for resource efficiency in the management of relations with customers. The use of customer relationship management systems is essential for high level of customer retention. This paper discusses issue of usage rate of customer relationship management systems in construction industry in Slovakia. Main aim of research was to analyse current state of usage rate of customer relationship management systems between participants of construction project in Slovakia. Research sample includes developers, designers, contractors and sub-contractor from Slovakia. It was divided according to size of company and length of time on the market. Based on this, it were set assumption that company size has impact on use of CRM systems. Another assumption was that length of time on the market has impact on use of CRM systems in Slovak construction industry.
CURRENT STATE OF CRM SYSTEMS IN CONSTRUCTION INDUSTRY IN SLOVAKIA
2018
Article (Journal)
Electronic Resource
Unknown
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