This article examines sign communication effectiveness in the context of COVID-19 pandemic-related signs that promote behavioral changes. A program of four experiments assessed the influence of mortality salience on responses to signs promoting frequent handwashing (Study 1), restricted shopping hours for vulnerable groups (Study 2), maintaining physical distance (Study 3), and mask wearing (Study 4). Findings support a conceptual model proposing a serial mediation process whereby mortality cues trigger a chain of events (feelings and thoughts) that ultimately shape evaluations of and intentions to comply with signs. Findings offer evidencebased guidelines for effective signage communication.
Sign Evaluation and Compliance Under Mortality Salience
2020
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
On-Road Visual Sign Salience, Driver Attention Allocation, and Target Detection Accuracy
Transportation Research Record | 2017
|British Library Online Contents | 1995
|Texture features for object salience
British Library Online Contents | 2017
|Category salience and organizational identification
Online Contents | 2005
|Systems and methods for detecting stop sign vehicle compliance
European Patent Office | 2024
|