The major aim of this study was to establish the relationship between functional integration and competitive advantage of food and beverages manufacturing firms in Kenya. The study adopted a cross-sectional survey. The target population was managers working along the supply chain from 270 food and beverage manufacturing firms in Kenya. The two-stage sampling design was employed. The first stage, cluster random sampling, obtained 73 food & beverages manufacturing firms. Second stage, convenience sampling, selected two participants from the 73 selected firms. Thus, a sample size of 146. Questionnaires were used to collect primary data using both the drop and pick and mailing methods. Secondary data was obtained through document analysis. Data were analyzed using SPSS version 28 to generate descriptive and inferential statistics. The study found that functional integration had a positive significant linear relationship with a competitive advantage. Additionally, the competitive advantage is anticipated to grow for every unit increase in functional integration. Thus, the study concludes that the parameters of functional integration are crucial in enhancing a company's competitive advantage in the food and beverage industry. Consequently, the study recommends that improvements in integrating functions internally should be strategically implemented.


    Access

    Download


    Export, share and cite



    Title :

    Functional integration and competitive advantage of food and beverages manufacturing firms in Kenya


    Contributors:


    Publication date :

    2022




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Technological Changes and Competitive Advantage: The New Deal for Avionics Firms

    Beaugency, A. / Gatti, M. / Regis, D. et al. | British Library Conference Proceedings | 2014


    Reverse logistics and performance of food and beverage manufacturing firms in Kenya

    Henry Kiogora / Dennis Chege / Wycliffe Arani | DOAJ | 2023

    Free access

    Creating competitive advantage

    Emerald Group Publishing | 2008


    Technological Changes and Competitive Advantage: The New Deal for Avionics Firms

    Beaugency, Aurelie / Regis, Didier / Gatti, Marc | SAE Technical Papers | 2014


    Engineering for competitive advantage

    Watson, P. / Pullen, J. | Tema Archive | 1989