As technology is constantly advancing, robots are becoming more common in hotels as a way to improve efficiency, enhance guests’ experience, and reduce costs. However, hotel managers in Croatia and Montenegro regardless of being aware of these advantages that robots may bring in the hotel industry, they seem not to be positive about robot implementation. This research has investigated the factors that influence hotel managers’ perception towards the use of robots in hotels in Croatia and Montenegro. An online survey was conducted from April 5th to April 18th, 2023, and was sent to hotel managers through Linked-in and email. The research results indicated that complexity of the robots was a negative factor towards the managers’ willingness to implement robots. Whereas the profitability and competitive advantage were neutral factors meaning that managers were aware of its benefits but not translated into implementation. The overall research results suggest that hotel managers’ in Croatia and Montenegro prefer a more traditional approach to hospitality.
Hotel Managers’ Perception (in Croatia and Montenegro) Towards the Adoption of Robots
2023-04-28
Theses
Electronic Resource
English
Hotel Managers’ Perception (in Croatia and Montenegro) Towards the Adoption of Robots
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