Based on the strategic planning model, the vision and mission of multipurpose transit smart card systems were elaborated. The analytical procedures for macro-environment, industry and internal analysis of systems were presented. The result of environment analysis can be summarized by External / Internal Factor Evaluation Matrix. The three stages framework of systems strategy analysis, selection and evaluation were established, which consist of environment analysis, strategic matching and strategic decision. Then the strategic planning methods were applied to the multipurpose transit smart card systems in Nanjing. The result shows that the original bus smart card systems should be upgraded to accommodate to the systems long-range development and the strategy bring about good effect.


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    Title :

    Strategic Planning of Multipurpose Transit Smart Card Systems


    Contributors:
    Zhang, Ning (author) / Chen, Guang (author) / Huang, Wei (author)

    Conference:

    First International Conference on Transportation Engineering ; 2007 ; Southwest Jiaotong University, Chengdu, China



    Publication date :

    2007-07-09




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English




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