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    Title :

    Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover


    Contributors:

    Conference:

    Seminar, Comparative business cultures; Corporate cultures and global brands / ; 2003 ; Singapore; edited by Albrecht Rothacher



    Size :

    8 pages



    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English






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