1–20 von 31 Ergebnissen
|

    E-Mobility Marketing: Standardization or Specialization

    Kuhn, Marc / Selinka, Sarah / Jong, Natalie | Springer Verlag | 2017
    -related pollution and climate change. E-Mobility is one major driver in this circumstance. As prices are still high and the markets are behaving ...
    Schlagwörter: Online Marketing/Social Media

    International Marketing of Airline Services: U.S. Versus Foreign Carriers

    Kaynak, Erdener / Kucukemiroglu, Orsay | Springer Verlag | 2015

    The purpose of this paper is to discuss major criteria used for survival as well as an analysis of the future of

     ...
    Schlagwörter: Marketing

    Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

    Kaynak, Erdener / Kucukemiroglu, Orsay | Springer Verlag | 2014
    progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction ...
    Schlagwörter: Marketing

    Is There More to Sales Than Inertia? Marketing Activities, Purchase Intentions, and Sales

    Evanschitzky, Heiner / Woisetschläger, David M. / Eiting, Alexander et al. | Springer Verlag | 2015
    attitudes, the result will be an increase in sales. Based on this assumption, we develop three interrelated models to investigate drivers of loyalty ...
    Schlagwörter: Marketing Activity , Marketing Effort , Marketing

    Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market

    Santini, Fernando Oliveira / Ladeira, Wagner Junior / Dalmoro, Marlon et al. | Springer Verlag | 2016
    Brazil has drawn a new scenario for the marketing of cars in the country, reducing new car prices and stimulated buyers. ...
    Schlagwörter: Marketing

    The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan

    Tuttle-Hollingsworth, Leslie | Springer Verlag | 2015
    versus foreign products, over time, to explain the growth of foreign car sales at the expense of domestic car sales in the U.S. Three recent ...
    Schlagwörter: Marketing

    Is an Airport Like any Other Mall? Identification of Passengers’ Activities Patterns in an International Airport

    Mejía, Victor / Luu, Philippe / Coulibaly, Mantiaba et al. | Springer Verlag | 2020
    and so on). But research about passengers in airport generally focuses only on shopping and excludes the other activities. The aim of this ...

    Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms: An Abstract

    Gao, Xiaoyi Sylvia / Kolay, Sreya | Springer Verlag | 2022
    contractor” vs “employee” status of their drivers in the State of California and the Biden-Harris administration. Proponents of employee status argue ...
    Schlagwörter: Marketing

    From Eerie to Aww: Embracing the Imperfect Side of Humans Can Improve the Consumer-Robot Interaction: An Abstract

    Kim, Rae Yule / Heitz-Spahn, Sandrine / Belei, Nina et al. | Springer Verlag | 2023
    imperfect side of humans can improve the consumer-robot interaction, thereby dodging potential “uncanny valley” effects. In the field of social ...

    Mandated Safety Recalls in the U.S. Automobile Industry – 20 Years Experience

    Wilson, Timothy / Page, Albert L. | Springer Verlag | 2015

    In an earlier study, an attempt was made to assess the macro effect of mandated auto recall on the U.S. auto

     ...
    Schlagwörter: Marketing

    Service Break-Downs a Study of Critical Incidents in an Airline

    Edvardsson, Bo | Springer Verlag | 2014
    Abstract The article presents the results of an empirical study of critical incidents in a ...
    Schlagwörter: Marketing

    Who Will Win the Race for Profits in Space?

    Goodrich, Jonathan N. | Springer Verlag | 2015
    exceed $52 billion annually by the year 2000. These revenues are expected from the production and marketing of such products and services as ...
    Schlagwörter: Marketing Effort , Marketing

    Selecting and Training the Sales Force in China

    Honeycutt, Earl D. Jr. / Ford, John B. / Maurer, Steven D. et al. | Springer Verlag | 2014
    Abstract This study examines the sales selection and sales training practices of 51 global and ...
    Schlagwörter: Marketing

    Celebrity Endorsement in the Airline Sector

    Wang, Stephen W. / Close, Angeline / Ngamsiriudom, Waros | Springer Verlag | 2016
    Abstract As the demand for air transport services has risen much faster than that of other goods and ...
    Schlagwörter: Marketing

    Consumer, Regulatory and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and Mergers

    Anwar, Syed Tariq / Chacko, Jacob M. | Springer Verlag | 2014
    , and competition policy areas in the European Union and the U.S. Based on a literature review of the airline industry, marketing and public ...
    Schlagwörter: Marketing Area , Marketing

    Changes in Distribution Channels Under Airline Deregulation

    Kearney, Terrence J. / Hickey, William | Springer Verlag | 2015

    The 1978 deregulation of the domestic passenger airline system has resulted in major changes in all aspects of

     ...
    Schlagwörter: Marketing

    Travel Patterns and Service Preferences of Americans Flying to Europe

    Raveed, Sion / de B. Wijnholds, Heiko / Hodges, Bob S. | Springer Verlag | 2015
    airlines’ marketing task. To the general market, price seems less of a concern than the availibility of certain services. These and some other ...
    Schlagwörter: Marketing

    Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets

    Anderson, Rolph / Mehta, Rajiv | Springer Verlag | 2015
    multicultural training, their sales forces and their companies will have difficulty competing globally in the 21st Century. ...
    Schlagwörter: Marketing

    Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru

    Lau, Milos / Botelho, Delane | Springer Verlag | 2015

    Peru is a country with the highest mortality rate from traffic accidents in Latin America, More than 42% of fatal

     ...
    Schlagwörter: Marketing

    Celebrating the Pleasure Seekers: A Centenarian Faces the YouTube Generation

    Archer-Brown, Chris / Kampani, Julia / Marder, Ben et al. | Springer Verlag | 2016

    The first movie trailer was produced in 1913 for the musical ‘The Pleasure Seekers’ and was shown at the end of

     ...
    Schlagwörter: Marketing