China has established the world’s largest high-speed rail (HSR) system, which has fundamentally changed the way people travel in the domestic market. As China aims to double its HSR capacity in the next few years, the HSR population will continue to grow, which calls for an in-depth understanding of HSR passengers. While HSR has been of academic interest for many years, existing research has not provided meaningful demographic segmentation in the HSR context. This paper collected empirical data from HSR passengers in Beijing and Shanghai, the largest HSR markets in China, and performed a cluster analysis based collectively on three demographic variables—age, income, and education, which led to the formation of four segments—High-Ed Youths, Mature Travelers, New Starters, and Elite Travelers. Significant differences were found in terms of the passenger demographics and travel experiences across the four segments, to support the validity of the clustering solutions. The multivariate analysis of variance (MANOVA) test further revealed cross-segment differences in terms of passenger evaluation of five HSR variables—reasonableness of price, reliability, food choices, employee service, and likelihood for recommendation, suggesting the possibility of predicting passenger perceptions and behaviors based on their cluster membership. The findings demonstrate that passenger segmentation based on multiple demographic variables can provide deeper insights into the HSR population. For HSR providers in China, an understanding of the characteristics of the four passenger segments can assist them in developing service and communication strategies to cater to the different passenger needs.


    Zugriff

    Download

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Understanding High-Speed Rail Passengers in China: A Segmentation Approach


    Weitere Titelangaben:

    Transportation Research Record


    Beteiligte:
    Pan, Jing Yu (Autor:in) / Truong, Dothang (Autor:in)


    Erscheinungsdatum :

    2019-03-03




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



    High speed rail passengers’ mobile ticketing adoption

    Cheng, Yung-Hsiang / Huang, Ting-Yu | Elsevier | 2013


    High speed rail passengers’ mobile ticketing adoption

    Cheng, Yung-Hsiang | Online Contents | 2013


    Cluster Analysis of Intercity Rail Passengers in Emerging High-Speed Rail Corridor

    Sperry, Benjamin R. / Ball, Kristopher D. / Morgan, Curtis A. | Transportation Research Record | 2011



    Welfare implications for air passengers in China in the era of high-speed rail

    Yang, Hangjun / Ma, Wenliang / Wang, Qiang et al. | Elsevier | 2020