One challange to the global automotive industry during the 21st century will be to develop the ability to integrate into tomorroww's cars those product features that a new car buyer not only expects and needs, but also those which possess mystical qualities that delight him. Although a key enabler to achieving this has been described in the literature as listening to 'the voice of the customer', recent research by the authors reveals deficiencies in current tools and techniques used to capture it. Furthermore, vehicle manufacturers may not differentiate between the continuum of customer voices. The authors describe the problem and propose tools that offer guidance to vehicle manufacturers who wish to capture the latent voice of the customer. In adopting this strategy the authors believe that that a vehicle manufacturer may effect increased market share.


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    Titel :

    Integrating the latent customer voice into automotive product development


    Weitere Titelangaben:

    Integration der latenten 'Stimme des Kunden' in die Produktentwicklung der Automobilindustrie


    Beteiligte:
    Evans, S. (Autor:in) / Lowenthal, P.A. (Autor:in) / Boutland, E. (Autor:in) / Palmer, A. (Autor:in)


    Erscheinungsdatum :

    1998


    Format / Umfang :

    7 Seiten, 3 Bilder, 11 Quellen



    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch




    Integrating the Latent Customer Voice into Automotive Product Development

    Evans, S. / Lowenthal, P. A. / Boutland, E. et al. | British Library Conference Proceedings | 1998


    Integrating the latent customer voice into automotive product development

    Evans,S. / Lowenthal,P.A. / Boutland,E. et al. | Kraftfahrwesen | 1998


    Framework for customer interaction throughout the automotive product development process

    Biberstein, William F. (William Frederick), 1967- | DSpace@MIT | 2002

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    Integrating CAD/CAM Systems into Product Development

    Somayajula, Gopi | SAE Technical Papers | 1996