The total driving experience that Nissan promises in its Infiniti ads is backed by an IS strategy that links the car manufacturer with its dealers. To gain the competitive edge, Nissan and its suppliers spent 18 months developing an integrated network that links every dealer in the United States to the corporation's mainframe in Carson, California. This development and its benefits are discussed.
The IS engine driving Infiniti
Nissans DV treibt den Infiniti-Absatz voran
Datamation ; 36 , 4 ; 89-92
1990
Aufsatz (Zeitschrift)
Englisch
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